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IoT In Action: 5 Questions with Kevin Bromber - CEO, myDevices

Q1: How would you describe the current state of IoT?

A1: Fragmented and confused. Many parts of the ecosystem are coming at the IoT problem in many different ways. Each player (hardware, software, connectivity) has a different point of view and a different agenda, but I am finally seeing a shift where perspectives are starting to converge – focus on customer problems.

Q2: You are a software platform company. What made you get into the business of offering connected hardware via your IoT in a Box™ product?

A2: Its important to note that we don't actually build hardware. Our platform enables any hardware manufacturer around the world to add their gateway or sensor into our system within 24 hours. This gives myDevices the flexibility to have an infinite variety of sensors for an endless number of use cases. Having said that, we did not see the systems integrators, hardware companies or end customers easily building finished solutions. They simply do not have the tools necessary to pull all the pieces together. The network connectivity layer is difficult to purchase, sourcing hardware in small volumes is nearly impossible and developing a finished application with a good UX is not part of their expertise. We needed to bring all this together, including connected hardware, to overcome such a significant obstacle. It is also important to myDevices that every piece of the solution is interchangeable – network, hardware and software.

Q3: What is the most common thing that you are asked from companies trying to participate in IoT.

A3: Customers have been enticed to look at IoT, yet they have not identified a very specific problem and are confused about what IoT is. It lengthens the sales and deployment process as they are more focused on the technology than the problem.

Q4: What is the dumbest thing you have seen in the market lately?

A4: Companies are holing up and digging into their own world trying to solve a problem in an insular way. They say externally that they want to solve the IoT problem with partners, but their actions indicate they often try to do everything themselves. It is understandable, but it is contributing to the slow adoption rate of IoT by not collaborating with partners who have complimentary skill sets.

Q5: What excites you most about IoT today?

A5: I am most interested in real, end user solutions. I get excited when I hear about a meat packing company in Zimbabwe that uses our temperature monitoring IoT in a Box™ solution. It is a real-world problem with a real end customer where our solution makes a huge difference.


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