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IoT In Action: 5 Questions with Bob Proctor CEO, Link Labs

June 14, 2018

Q1: How would you describe the current state of IoT?

A1: IoT is starting to break out. The industry has struggled for a long time to create solutions that are easily integrated into existing business processes, but the technology has matured enough that it is starting to happen. This year we will see significant growth and project delivery.

 

Q2: There are lots of companies trying to provide IoT solutions. What makes Link Labs different?

A2: We have two key differences. One is that Link Labs leverages any and all of the technologies available to create a solution. There is no lock in to a particular platform. Second is that technologies are stitched together in a way that makes them fundamentally more cost effective with a focus on data and power efficiency. They are the two biggest drivers of the cost of deploying these technologies in the field. If you can do this, you have a winner.  

 

Q3: What is the most common thing that you are asked from companies trying to participate in IoT. 

A3: Customers are asking lots of questions about all the different ecosystem players.  There is so much noise in the marketplace that it is difficult for an end customer to sort through it and to come out with a well-rounded perspective. 

 

Q4: What is the dumbest thing you have seen in the market lately?

A4: Startups that think they are going to take on Goliath and win without sufficient differentiation. I have always believed that the traditional network operators will continue to have a major role in the industry, and you need to partner with these key players.

 

Q5: What excites you most about IoT today?

A5: This industry is starting to deliver on its promise, which is huge. Like every new industry wave, there has been lots of hype. We are finally to the point that the promise is real, alive and being delivered. 

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